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The Global Digital Payment Market is estimated to be around US$ 8 Trillion, roughly 1/10^th of the world’s GDP. It is expected to more than double in the next 5 years. About 1/3^rd of digital payment users entered this space in 2020 – 2021, spurred by the pandemic.

Digital payment landscape has witnessed many new form factors over the past few years, including mobile wallets, P2P mobile payments, real-time payments, QR codes and BNPL (buy now pay later). Most of them have two common success factors – simplicity and speed.

Central bank digital currencies (CBDCs) with regulatory backing is slated to be the next big thing.

The jury is out on crypto currencies as regulators are still watching this space, while consumers are experimenting with this exhilarating investment cum payment mode.

PayPal, Visa, Mastercard, Amazon, and Alphabet, are fore runners in the digital payments space.

In terms of markets, APAC leads digital payments with India taking the pole position. This is fuelled by the rapid proliferation of smart phones, internet connectivity and government drive. A near zero cost of use, coupled with the promise of real time payment, has encouraged cash loving Indians to embrace UPI (unified payment interface), making it the fastest growing payment platform in the world.

China has unmatched plastic money – credit, debit and prepaid cards combined are expected to cross 10B soon, driven by a very high number of users. E-comm is estimated to account for more than a quarter of the country’s retail sales and is dominated by digital wallets such as Alipay and WeChat Pay cards.

USA has one of the highest value digital transactions. Conventional ‘reward based’ playbook adopted by credit cards is being replaced by newer form factors such as BNPL and Apple Card (an e-credit card created by Apple Inc. and issued by Goldman Sachs, designed primarily to be used with Apple Pay on Apple devices).

Australia is the world leader in BNPL, especially among the youth. Afterpay is the leader in this space. BNPL has forced traditional banks to counter the rage by offering interest-free instalment loan, credit cards.

In Europe a strong preference for payment methods with pan-European reach and universal acceptance in physical shops and online has spawned the European Payments Initiative (EPI).

The Middle East is heading for an inflection point. The digitally savvy population (smartphone penetration reaching 80 to 90 percent) has taken to e-wallets, provided by banks as well as tech and telecom companies.

In LATAM plastic money is growing, spurred by contactless and e-comm. The acquirer market too is growing thanks to liberalisation, leading to accelerated onboarding of merchants. Argentina experienced highest rate of growth in credit cards; Uruguay posted highest growth in debit cards.

Thus, we see a dramatic restatement of long-standing concepts…

• Cash is no longer the undisputed king, with consumer embracing digital modes
• Currency trading is getting democratised, through block chain
• Credit is no longer for the exclusive, with BNPL available to all

We are definitely in the midst of a payments renaissance with a gradual but definite shift from physical to digital forms that will see more inclusion and more standardisation in the times to come.

Asha Ganesan Sen, Consulting Partner, was invited by the CII CSO forum as part of the Masterclass on consumer insights and how it has changed over the last three decades.

The conference was a great opportunity to discuss how data collection and analysis have changed over time. Asha spoke about the importance of understanding new technological innovations in greater detail, which has revolutionised our industry with its capabilities for more efficient insights generation.

Perspectives by Brandscapes is an initiative where we converse with industry leaders about their experiences and points of view about marketing, insights & analytics. Episode 4 brings you a conversation between Amel Lageat, VP, Global Head of Analytics and Insights, Sanofi and Parvati Mahadev, Consulting Partner, Head – Quant Research & Insights Mining, Brandscapes, where Amel talks about the industry’s transformation due to the pandemic, and how it has changed consumer’s perception of small pleasures.

Perspectives by Brandscapes is an initiative where we converse with industry leaders about their experiences and points of view about marketing, insights & analytics. Episode 3 brings you a conversation between Alex Hardy, Regional Consumer Insights Director, General Mills, and Nehal Medh, President at Brandscapes Worldwide, where Alex talks about the industry’s transformation due to the pandemic, and how it has changed consumer’s perception of small pleasures.