Brandscapes Worldwide

Author: bswadmin

  • BRANDSCAPES @ ESOMAR CONGRESS 2019, EDINBURGH

    Asha Ganesan Sen, Consulting Partner and Namita Mediratta, Global CMI Director, Unilever presented at ESOMAR Congress at Edinburgh in September 2019. Their presentation “Speed date your ideas”, showcased IdeaSwipe – a gamified protocol to screen ideas. IdeaSwipe offers the twin advantage of tapping into the consumer’s non conscious mind and bringing the wisdom of crowd to help clients short list from a host of ideas. In the 18 months since launch, IdeaSwipe has been used to screen over 8000 ideas and identify the winning ones.

    ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation at the global level for over 70 years. 2019 saw 1200+ attendees. 3600+ online livestream viewers. 80+ speakers. 80+ countries highlighting the impact of research and analytics through the confluence of technology, innovation & excellence; cross fertilisation of ideas and interaction to drive growth; powering up insights to transform brands and society. The global event was attending by leaders of the marketing, insights and analytics community and included companies like Unilever, Visa, Starbucks, Diageo, Pernod Ricard, Intel, Royal Bank of Scotland, Microsoft, Philips International, L’Oreal, BBC and Tata Group to name a few

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  • BRANDSCAPES AND KVT SOLUTIONS

    Brandscapes Worldwide, a global marketing insights and analytics company, has announced the initiation of its partnership with Turkey based KVT Solutions. Through this partnership, Brandscapes’ offerings in data modelling, insight extraction, business intelligence, data visualization, AI/ML led technology solutions would be accessible to KVT’s clients in Turkey.

    KVT’s local presence would help in high quality data collection and effective implementation of projects in Turkey.

    The launch event at the Hilton Bosphorus in Istanbul was attended by global and local organisations such as The Coca-Cola Company, BAT, Sahibinden.com and Digiturk.

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  • BRANDSCAPES @ NEWMR

    Consulting Partners, Nirupama Kaushik and Asha Ganesan Sen presented at the NewMR Webinar titled “The Future of Storytelling and Visualisation” in November 2018.

    Their presentation “Personally Speaking” was about the need for customizing presentations and stories basis who the story is for. They talked about the fact that with the personalisation in all spheres of life, the future of storytelling is the point of view of the person listening in, not telling it. Audiences are comprised of individuals who come to the presentation with differing perspectives and therefore are looking to make individually relevant connects and decisions. And that is where story telling needs to go – allowing individuals in the audience to make their personal connections and thereby customising the story to their world. One presentation, customised personal vision, unique storytelling.

    NewMR is a collaborative endeavour, designed to help co-create the future of market research by combining the best of the new with the best of the old.

    Click here to see the recording of the session.

  • BRANDSCAPES @ SHOPPER INSIGHTS & RETAIL ACTIVATION INTERNATIONAL, AMSTERDAM (OCTOBER 29 – 30), 2018

    Ashish Choudhari, VP Global MR and Jayanth Narasimha Senior Director Insights and Business Head Singapore presented at Shopper Insights & Retail Activation International at Amsterdam in October 2018.

    Their presentation “Fantastic Journeys and Where To Find Them”, in collaboration with Diageo, was an exploration of how to influence consumers across omnichannel touchpoints both digital and physical.

    Understanding the roles touchpoints play in consumers’ purchase journeys, how these can be best leveraged to drive specific goals for the brand and how to customize content and media strategy to specific journeys were some of the themes explored in the presentation.

    The conference was attended by over 70 delegates with diverse backgrounds (designers, retailers, consumer goods manufacturers and agencies) and included companies like Marks & Spencer, Adidas, Unilever, John Lewis, Nestle, Philips and Lego. The event brings together manufacturers, retail leaders and agency experts at a common forum to discuss and exchange ideas related to shopper insight, category & merchandising activation and providing thought leadership on marketing & sales activities across channels.

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  • BRANDSCAPES @ QUAL360 APAC 2018 – October 10-11, 2018 at Singapore

    Qual360 conference caters to the qualitative research community, bringing together an exciting mix of client case studies, interactive workshops, new methodologies and the latest in research technologies. The theme of the Qual360 APAC event held in October 2018 was “Evolve & Transform” and was well attended by organisations such as Uber, Ferrero, AirAsia, P&G, Nissan, Mondelez, InMobi and Amazon.

    Jayanth Narasimha, Senior Director – Insights and Maitreyee Patki, Director – Insights presented at the event. The presentation ‘Harnessing technology to uncover behavioural insights: camera as an ethnographic tool’ talked about the evolving role of cameras in qualitative research and their power to objectively and subjectively capture conscious and subconscious behavior. The presentation brought alive examples from exciting projects that leveraged the power of cameras in capturing unarticulated, unconscious behaviours

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  • New Retail: Reinventing the Shopper Experience Conference in Dubai 24th September 2018 organized by Marcus Evans

    New Retail: Reinventing the Shopper Experience 2018 was held in September 2018 and saw participation of companies such as Unilever, Adidas, Etisalat, Carrefour, Microsoft, Arla Foods, Johnson & Johnson among others Jayanth Narasimha, Senior Director presented at the event.

    The presentation ‘Customers’ View as a Single Lens: Scrutinizing the Omni-Channel Journey from Understanding to Influencing for an Integrated Shopping Experience’ looked at consumer journeys through their eyes: Moving from path-to-purchase to pathto-partnership. Examined key winning factors to shopper centric retailing strategies on the path-to-purchase. This presentation also brought alive cases on how one could use technology such as Virtual reality (VR) to enhance shopper experience and brand interaction.

    New Retail: Reinventing the Shopper Experience is a unique conference organized by Marcus Evans for MENA region. The conference focuses on pathways to success in shopper marketing through case-studies and addresses the current business challenges organizations are facing today. It covers crucial strategies on adopting a shopper-centric approach, shopper insights, in-store activation, latest innovations in retail for both digital and brick and mortar stores, as well as measuring the marketing ROI effectively that will ultimately lead to the winning of the hearts and wallets of today’s shopper.

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  • BRANDSCAPES @ MRMW APAC 2018 – June 27 – 28, 2018 at Singapore

    MRMW (Market Research in the Mobile World) is one of the largest and prestigious global conferences focusing on mobile, innovation and technology-oriented marketing research. The theme of the APAC event held in June 2018 was “The Rise of Digital Disruption” and it was well attended by over 150 delegates from organisations such as Uber, Twitter, Unilever, P&G, Shell, Changi Airport, HP, Lego, Google, Abbott, Myntra and Hindware. Asha Ganesan Sen, Consulting Partner and Bharath Vaidyanathan, VP and Practice Head Big Data presented at the event.

    The presentation “Conversations with Data: How not to miss the woods for the trees” talked about Jiffy, a metric BOT that democratizes data to allow you to access, explore, question and converse with data wherever and whenever you want, allowing you to use our natural inclination of stories and conversations to talk with your data as and when you want or need to, and “experience” data rather than having it thrown at you.

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  • EX-CEO OF CARLSBERG UZBEKISTAN JOINS BRANDSCAPES WORLDWIDE AS CSO

    Brandscapes recruits Mr. Vivek Sharma as Chief Strategy Officer, based at Atlanta, Georgia, USA.

    ATLANTA, Georgia, USA. Global marketing analytics and insights firm Brandscapes Worldwide recently recruited Mr. Vivek Sharma, ex-CEO of Carlsberg Uzbekistan, as Consulting Partner and Chief Strategy Officer. Mr. Sharma will be based at Atlanta, Georgia, USA.

    Mr. Sharma brings with him over 25 years of global experience in business and marketing strategy. He has held leadership positions in business, marketing and consumer insights at top CPG companies like Carlsberg, The Coca-Cola Company and Unilever. The founding decade of his career was in consumer insights and marketing research at the Kantar group companies, after which he moved over to the client side

    Mr. Pranesh Misra, Global CEO of Brandscapes Worldwide said: “Vivek is a true global citizen who has worked and lived in six countries spanning the Americas, Asia and the Middle East. We are excited with the prospect of leveraging his marketing insights & strategy experience for our global clients like Coca-Cola, Unilever, Carlsberg, Johnson & Johnson, Diageo, 3M, Nestle and Visa, and for our several regional and local clients across the globe,”

    “I have worked closely with Brandscapes Worldwide as a client since its inception in 2005, and have seen it grow from a start-up to an established global marketing insights and analytics company. Looking forward to contributing to the next phase of this phenomenal growth journey in the coming years”, said Mr. Vivek Sharma.

    About Brandscapes Worldwide:

    Founded in 2005, Brandscapes is a global marketing insights and analytics company providing services to Fortune 500 companies across over 50 markets. It employs over 200 analytics and consumer insights professionals at its global offices located in USA, UK, UAE, India, Singapore and Myanmar. Its analytic suite leverages latest technologies like virtual reality, machine learning, artificial intelligence and neural measurement to provide deeper understanding of the human brain.

  • APARNA MEHRA & PARVATI MAHADEV AT THE TIE KNOWLEDGE SERIES ON MARKETING

    The TiE Knowledge Series is designed to impart basic business knowledge to entrepreneurs to enable their businesses to succeed. The sessions are conducted by successful entrepreneurs who have faced similar challenges in the past, or practitioners in the field of various management disciplines like Marketing, Advertising, Operations Management, Financial Management etc. The session that was organized by TiE at the Orchid Hotel on 27th August 2011 had the following rationale – “The Customer is the keystone for business success. An entrepreneur has to understand which unfulfilled need of a prospective customer he is aiming to fulfill. Identifying a customer has to be backed by a mechanism to reach out to him and communicate the value he is aiming to deliver. Marketing and Sales are key to building and scaling an early stage enterprise, and these skills are a must-have for an entrepreneur.” 

    Aparna Mehra, Head of Strategy Maps at Brandscapes and Parvati Mahadev, Head of Global MR, conducted a session with TIE entrepreneurs on ‘Guidelines to Build a Complete Brand Strategy’ for early stage enterprises. Their session revolved around the critical steps that go into building a strong brand, and the importance of branding for business growth and sustainability. The session was attended by around 30 entrepreneurs and it generated a great deal of curiosity and interest.

    For more details : http://mumbai.tie.org/event/3/tiks-marketing-my-product-service